News

Major revamp continues at Uno Chicago Grill chain

October 11, 2005

Boston Business Journal: Having dropped the word "pizzeria" from its name and sunk nearly half-million dollars into a new menu, Uno Chicago Grill is about to unleash a $1 million-plus marketing campaign to announce its new identity, which centers on its Chicago roots, a more health-conscious menu and an upscale wine selection.

Credited with inventing the deep-dish Chicago-style pizza, the 128-unit chain, known formerly as Pizzeria Uno, is on a new mission to grow in a casual dining segment dominated by giants like Applebee's.

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