News

Marco's Pizza using eye-catching six-color pizza boxes

March 8, 2006

TOLEDO, Ohio—Marco's Pizza is pushing its "Ah! thentic Italian Pizza" positioning with new six-color pizza boxes.

According to a news release, the boxes feature four distinctive and colorful scenes from Italy's countryside.

"We have earned some of the highest customer loyalty ratings in the industry," said Jack Butorac, president of Marco's Franchising, LLC. "This striking pizza box will only enhance the Marco's Pizza experience with consumers. We can deliver a pizza in a package that is truly unique."

The new box is produced by ProPak Industries of Toledo. To date, the boxes are in use only in Marco's Oho stores, but a progressive nationwide rollout is scheduled to begin soon. The new boxes will get support from television and print advertising.