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Marco's unveils new boxes, smallwares
February 16, 2009
TOLEDO, Ohio -- Marco's Pizza has introduced a new system of pizza boxes and smallware designs in its stores nationwide.
Marco's now has 23 box design variations, each displaying the story behind one of its key ingredients: dough made fresh in stores daily, a blend of three fresh cheeses, a proprietary sauce recipe that blends imported spices and three types of vine-ripened tomatoes, and Marco's fresh Italian meats.
The new boxes are a key part of Marco's marketing efforts to educate customers about the brand as well as a sales piece. The bottom of each box contains information about becoming a Marco's franchisee.
The company also is rolling out new cups, napkins, product containers and other smallwares for a unified brand presentation.
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