Marketing

Mellow Mushroom celebrates National Mushroom Day with first-ever coloring book

Photo: Mellow Mushroom

October 12, 2026

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Mellow Mushroom is celebrating National Mushroom Day, Oct. 15, with the launch of its first-ever coloring book, Mel & Wizard's Colorful Trip.

The company announced in a press release that the book follows the brand's characters, Mel and the Wizard, on a series of adventures through coloring pages inspired by Mellow Mushroom's signature artwork. Original illustrations were created by Katie Trayte, the artist behind the brand's current pizza box art. The launch reflects Mellow Mushroom's longstanding emphasis on art and imagination, which extends from its restaurant murals and interiors to its menus, packaging and characters, the company said.

To mark the occasion, the brand is offering guests 25% off one specialty stone-baked pizza, including its popular Holy Shiitake, featuring roasted shiitake, button and portobello mushrooms, caramelized onions, mozzarella, aged white cheddar, fresh chives, garlic aioli and black truffle oil. Guests can redeem the offer online with code MELDAY25 or mention National Mushroom Day in-store. Additionally, the first 50 guests who mention the celebration while dining in on Oct. 15 will receive a free coloring book.