News

Mellow Mushroom plans Movember fundraisers for men's health issues

October 24, 2014

Mellow Mushroom Pizza Bakers is planning a series of events to raise funds and awareness for the Movember Foundation, an organization devoted to men's health issues.

To kick off the month, the chain invites fans to Instagram their mustaches. For every mustache photo hashtagged #MellowMovember, Mellow Mushroom will donate 25 cents to the Movember Foundation. Mellow Mushroom has also designed an in-store mustache-shaped seesaw for shareable photo ops and "mustache rides," to help drive Instagram submissions.

Customers will also have the chance to drink for donations, with beverages like the "Trimmed Stache" (Minute Maid Lemonade and Lipton sweet tea) and the Full Stache (Minute Maid Lemonade, Lipton sweet tea, St. Germain elderflower liqueur and Jameson Black Barrel Whiskey). For every drink ordered, Mellow Mushroom will donate another 25 cents to the Movember Foundation.

"We're always looking for ways to both engage and enhance the communities we serve," VP of Brand Development Annica Kreider said in a news release. "That's why we love Movember. Not only are we able to support a good cause, but we're able to incorporate our customers and employees into enjoyable activities and get them genuinely excited about giving back."

Mellow Mushroom HQ has also initiated internal competitions for independently-owned Mellow Mushroom locations across the nation. In addition to incentivized sales challenges for servers, every shop has been given the opportunity to devise a Movember party of its own.