Technology

MOD Pizza taps Bikky for customer data insights

Photo: MOD Pizza

April 17, 2024

Fast-casual pizza chain MOD Pizza has partnered with Bikky, a customer data platform designed for multi-unit restaurants, to leverage Bikky's analytics capabilities across MOD's 500-plus locations to gain deeper customer insights and optimize marketing and menu strategies, according to a press release.

While boasting a loyal customer base with a rewards program app, MOD, like many restaurants, faces limitations with loyalty program enrollment rates. This hinders understanding customer behavior, even among frequent diners and those using online ordering or delivery. MOD estimates they lacked data on over 20 million guests served since 2020, according to the release.

"We strive to deliver exceptional service to millions each year," Ben Sadler, director of CRM and Loyalty at MOD, said in the release. "Bikky provides a new avenue to understand customer preferences, allowing us to better serve all our guests, from regulars to first-timers."

Bikky offers MOD insights like customer demographics, ordering trends across locations and channels, and menu item popularity. The platform also measures campaign effectiveness and tracks revenue and customer frequency. By integrating in-store, off-premise, and loyalty data, Bikky has reportedly increased MOD's customer visibility by eight fold.

"Investing in technology is an investment in our customers," Abhinav Kapur, Bikky's co-founder and CEO, said in the release. "We're proud to partner with MOD, a leader in fast-casual pizza and technology. Bikky empowers data-driven decisions that prioritize both people and customers."

MOD Pizza joins a growing list of innovative restaurant chains, including Bojangles, Dave's Hot Chicken, Long John Silver's, and Krystal, leveraging Bikky's platform to gain customer insights and drive revenue growth.