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Nick-N-Willy's Builds to use Rewards Network

May 23, 2006

CHICAGO—Lone Tree, Colo.-based Nick-N-Willy's World Famous Take-N-Bake Pizza is partnering with Rewards Network, a leading provider of marketing services and loyalty programs, to help expand its national presence.

According to a news release, Nick-N-Willy's has 65 U.S. locations and four Canadian stores, and it plans to open an additional 40 stores in 2006. The chain will gain national exposure for each of its locations through its participation in Rewards Network's marketing programs.
"Working with Rewards Network is a wonderful way to build the Nick-N-Willy's brand with millions of potential customers," said Nick-N-Willy's president and chief executive officer Richard Weil. "Our relationship with Rewards Network makes sense, as we're both targeting the same demographic."

Ron Blake, Rewards Network's president and CEO called the partnership a great way to support fast-growing franchises looking for more sophisticated marketing.

Rewards Network will provide Nick-N-Willy's with a wide range of marketing services to connect with diners, including Web sites, targeted e-mails and printed mailings. Nick-N-Willy's will also receive member feedback through member dining surveys, and member ratings will appear on Rewards Network's Web site.

"This will be a very exciting year for Nick-N-Willy's," said Blake. "We look forward to sharing their success with Rewards Network members as this unique concept continues to grow its national presence."

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