News

Nick-N-Willy's Take-N-Bake launches Catuity card program

February 23, 2006

DETROIT and DENVER—Catuity Inc., a loyalty and gift card processor, announced Nick-N-Willy's World Famous Take-N-Bake Pizza will deploy its loyalty card program in its 70 stores.
According to a news release, the Lift Card is Catuity's newest product and provides a turnkey, all-in-one solution to retailers, including foodservice and quick-casual restaurants. The card acts as both a re-loadable gift card and a loyalty card, and is targeted toward acquiring new customers and converting existing customers to return more often and to spend more.

"The Lift Card combines the best features of gift card, as a powerful customer acquisition tool, with the benefits of driving repeat business through loyalty programs," said John Racine, president and chief executive of Catuity Inc. "We've designed it as a simple product that is ready to help retailers grow their business through their best opportunity, which is to earn more business from existing customers."

"Catuity has been chosen as the company of choice to provide our gift card and loyalty solution after reviewing a wide range of providers," said Richard F. Weil, president and CEO of Nick-N-Willy's. "The single card solution and a service model built around helping our franchise owners with a fully integrated, turnkey rollout program were key factors in our decision to choose Catuity."

Nick-N-Willy's will deploy the Catuity-powered program on IP-enabled Verifone Omni 3750 terminals. Catuity will provide services for all aspects of the program including store-level deployment, card production, training, support and processing services.