News

Now that's a 'mega' spicy pizza

March 17, 2002

Summarize withChatGPTGrokPerplexityClaude

When it comes to pizza, Malaysians like their pies hot, hot, hot.

Aiming to meet their need for heat, Pizza Hut Malaysia has rolled out a fiery new offering called the Pizza Mega Lada. The flame-eater's fantasy gets its kick from a heaping helping of black pepper.

In a statement released by the company, S.K. Wong, vice-president of KFC Holdings, Pizza Hut Malaysia's parent company, said Malaysians love incendiary foods, and that he expects the Mega Lada to be a mega-hit.

"It's topped with black pepper sauce, loaded with chunks of black pepper chicken and served piping hot to spice things up," Wong said.

The company spent about a $350,000 dollars on a media-blitz introducing the new pie.