NZ BK franchise group to buy Hell Pizza

Stuff.co.nz: Hell Pizza has sold master franchise rights to its 63-unit chain to TPF Group for NZ $15 million (U.S. $10.3 million.)

 

TPF, the franchisee for Burger King in New Zealand, said it has no plans to change the "irreverence and naughtiness" of the Hell brand. Most recently the chain received widespread criticism for using condoms in a direct marketing piece to promote its Lust pizza.

 

 

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