March 16, 2005
The Associated Press: Online gamers now can order pizza in the heat of the battle.
By simply typing the command "/pizza," Everquest II players can hook up to the Pizza Hut Web site and place orders for delivery.
Chris Kramer, spokesman for Sony Online Entertainment, makers of Everquest II, said he believes this is the first time a game accepts orders for real-world items.
"The goal for the future is to eventually let people do more things like this," Kramer said. "They could type /harry potter and get the new Harry Potter book delivered or /star wars and get the new Star Wars DVD."