MotionPoint, an e-commerce operations management company for pizza brands, announced that U.S. Hispanics used online ordering systems to access pizza delivery businesses at a rapidly increasing rate for this year's Super Bowl.
February 4, 2015
MotionPoint, an e-commerce operations management company for pizza brands, announced that U.S. Hispanics used online ordering systems to access pizza delivery businesses at a rapidly increasing rate for this year's Super Bowl.
Data indicate that online orders in Spanish increased by 195 percent compared to the average Sunday for the year. This is the fourth year in a row that orders have increased.
Highlights of a year over year comparison of the increase in Spanish language orders show:
Year | Percentage Difference vs. Average Sunday |
---|---|
2012 | 145% |
2013 | 167% |
2014 | 189% |
2015 | 195% |