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Online orders in Spanish increase 195% for Super Bowl 2015, study says

MotionPoint, an e-commerce operations management company for pizza brands, announced that U.S. Hispanics used online ordering systems to access pizza delivery businesses at a rapidly increasing rate for this year's Super Bowl.

February 4, 2015

MotionPoint, an e-commerce operations management company for pizza brands, announced that U.S. Hispanics used online ordering systems to access pizza delivery businesses at a rapidly increasing rate for this year's Super Bowl.

Data indicate that online orders in Spanish increased by 195 percent compared to the average Sunday for the year. This is the fourth year in a row that orders have increased.

Highlights of a year over year comparison of the increase in Spanish language orders show:

YearPercentage Difference vs. Average Sunday
2012145%
2013167%
2014189%
2015195%

 

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