Papa Gino's names new agency of record
Papa Gino's Inc., parent company of Papa Gino's and D'Angelo Grilled Sandwiches, has named Boston’s Full Contact Advertising as its new agency of record. According to a news release, Full Contact will provide full-service marketing communications and advertising services for more than 300 Papa Gino's and D'Angelo Grilled Sandwiches locations across New England, effective immediately.
Papa Gino's Inc. awarded Full Contact its business based on the agency's extensive retail experience and proven track record positively impacting sales for their clients, the release said. Full Contact will assume strategic planning and research responsibilities, as well as creative development and brand management.
"Full Contact has produced breakthrough creative and demonstrated the ability to move the needle for a variety of brands," Papa Gino's Inc. CMO Brad Schiff said. "In addition to the firm's retail experience, it's clear that Full Contact has the unique ability to breathe new life into established brands with truly inspiring campaigns."
Topics: Marketing / Branding / Promotion