STRATEGIC PARTNERS
November 2, 2004
The Courier-Journal: Better ingredients might make better pizza, but Papa John's has come to realize it "don't mean a thing if you ain't got that wing."
Using a play on the 1930s Duke Ellington hit, the Louisville chain is about to roll out an advertising campaign for its new chicken wings.
With pizza sales lagging — up just 1.2 percent in the third quarter over the same period last year and off slightly last month — Papa John's has added two flavors of chicken wings to its menu.
