News
Papa John's delivering tweets
January 15, 2009
LOUISVILLE, Ky. -- Papa John's has begun marketing via the microblogging and social netowrking service Twitter. The service allows users to send and receive updates of up to 140 characters in length.
According to the foodservice blog Slice, the No. 3 delivery chain is the first major player to actively use the service in its marketing efforts. Although there are accounts listed on Twitter for Pizza Hut and Domino's, both accounts have been inactive.
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