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Papa John's hits mobile Web milestone
November 25, 2008
LOUISVILLE, Ky. -- Papa John's International Inc. has surpassed $1 million in sales by mobile Web since launching the technology in July.
The milestone is the latest in a rise in "alternative ordering" channels and sales for the chain, which earlier this year eclipsed $1 billion in overall online sales. The company recently rolled out a Facebook page, which captured more than 175,000 fans in less than a week.
In addition, Papa John's will begin offering a new iPhone application to its suite of digital widgets, available Dec. 1. The iPhone application will be tailored to include optimized menus, entry fields and graphics.
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