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Papa John's launches Mummy tie-in
June 29, 2008
LOUISVILLE, Ky. — Papa John's has joined with Universal Pictures to promote the theatrical release of the upcoming film, "The Mummy: Tomb of the Dragon Emperor," by offering three medium pizza, up to three toppings each, for $21.
The pizzas are delivered in customized "The Mummy: Tomb of the Dragon Emperor" boxes. Each pizza will include coupons for $3.00 off one, or $5.00 off both, "The Mummy" and "The Mummy Returns" DVDs.
The promotion will continue through July 27, 2008.
Prior to the theatrical release of "The Mummy: Tomb of the Dragon Emperor" on Friday, Aug. 1, Papa John's and Universal Pictures will collaborate on a launch event July 27 at Universal Studios Hollywood.
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