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Papa John's partners with Live Nation
June 20, 2007
LOUISVILLE, Ky. — Papa John's International Inc., the world's third-largest pizza company, and live-music company Live Nation, have announced a multi-year sponsorship and marketing agreement.
Under the agreement, Papa John's is designated the "Official Pizza of Live Nation," with its product to be sold in up to 24 Live Nation outdoor concert amphitheaters this year and eleven additional venues expected to be added over the next three years.
The agreement also calls for joint marketing and promotional efforts, including the in-venue distribution of promotional materials and online marketing initiatives by the two brands.
"This partnership will allow us to reach millions of consumers attending some of the year's biggest concerts," said Bill Van Epps, Papa John's president USA. "We look forward to serving our award-winning pizza to Live Nation concert goers throughout the country."
Artists slated to perform this year at Live Nation amphitheaters include Jimmy Buffett, the Dave Matthews Band, Rush and Brad Paisley.
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