News
Papa John's partners with video game rental service
February 27, 2007
LOUISVILLE, Ky. — Papa John's International Inc. is partnering in a marketing campaign with Los Angeles-based online video-game rental service GameFly Inc., the company announced this week.
Papa John's customers will be offered a free GameFly trial membership and a $10 Papa John's gift card through a promotion both on pizza boxes and across other avenues.
Papa John's also will integrate the promotional offer on its home page, and as an offer in e-mails to the Papa John's database. In March, GameFly will feature a Papa John's pizza coupon for GameFly subscribers on envelopes in which games are shipped to customers.
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