News
Papa John's partners with video game rental service
February 27, 2007
LOUISVILLE, Ky. — Papa John's International Inc. is partnering in a marketing campaign with Los Angeles-based online video game rental service GameFly Inc., the company announced this week.
Papa John's customers will be offered a free GameFly trial membership and a $10 Papa John's gift card through a promotion both on pizza boxes and across other avenues.
Papa John's will also integrate the promotional offer on its home page, and as an offer in emails to the Papa John's database. In March, GameFly will feature a Papa John's pizza coupon for GameFly subscribers on envelopes in which games are shipped to customers.
Related Media
Subscribe
Get the latest news and resources from Pizza Marketplace.
