Papa John's tackling hunger through Facebook campaign

Jan. 31, 2013

Papa John's has announced its support for Party City's Taste of the NFL effort to fight hunger.

Taste of the NFL is the premier food and wine event at the Super Bowl, Feb. 3. It's a "party with a purpose" which raises awareness and funds for hunger relief and has distributed more than $12 million to local and national organizations.

Papa John's is helping the cause by giving away a free pizza to help the hungry for every "like," "comment" or "share" generated on the brand's Facebook page.

"We are not asking you for anything but your click and your belief that no one in America should ever wonder where their next meal is coming from.," Papa John's posted today.

The campaign runs until Super Bowl Sunday, and the company's goal is to give away "about a half million dollars worth of pizza," or more than 30,000 pizzas.

Papa John's founder/CEO/chairman John Schnatter also posted a video about this hunger-fighting effort:


Read more about cause marketing.

Topics: Food & Beverage, Marketing / Branding / Promotion, Online / Mobile / Social, Social Responsibility

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