News

Papa John's to dole out $80M for marketing, US franchisees

June 20, 2019

Beginning in the third quarter of this year, Papa John's said it will push out another $80 million in contributions to its National Marketing Fund and financial assistance to domestic franchisees, following the many hits the brand has taken to its image following disputes with its founder, John Schnatter. 

The additional funding will be used to kick up the volume of the company's "differentiated position," a news release said, and activate its new brand ambassador, sports icon, Shaquille O'Neal. Likewise, the brand's traditional domestic franchisees will see lower royalties, royalty-based service incentives and targeted relief. 

"The strength of our brand and of our franchisees are both critical to Papa John's long-term success," Papa John's President and CEO Steve Ritchie said in the release. "We're pleased to announce that Papa John's will make a significant investment in the exciting future of our brand. This is an important shared moment for Papa John's and our committed franchisee base."

The Louisville-based pizza chain is ranked as the world third-largest pizza delivery brand.