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Papa John's to give away 1MM pizzas for perfect NCAA brackets

March 9, 2006

LOUISVILLE, Ky.—Papa John's Pizza and SportingNews.com are partnering to present The Papa John's Perfect Bracket Challenge, where entrants who produce perfect brackets for the 2006 men's NCAA basketball tourney will divide up 1 million pizzas.

According to a news release, registration in the contest on SportingNews.com is free and begins immediately after the seeding is announced on March 12. Entries will be accepted until five minutes before tip-off of the first game on March 16.

Papa John's expects more than 100,000 fans will participate in the challenge. It also estimated the retail value of the giveaway at roughly $15 million.

If no one achieves a perfect bracket, the entrant with the highest points total will receive a year of free pizza and a lifetime subscription to Sporting News magazine. Additionally, all entrants will receive a redemption code from Papa John's good for a free large one-topping pizza with the purchase of an extra-large specialty pizza at regular menu price at papajohns.com.

"We are excited to be partnering with Papa John's in this year's bracket contest," said Jason Kint, vice president and general manager of SportingNews.com. "Nothing goes better with hoops than pizza."