Papa Murphy's names new CMO

Papa Murphy's has named Laura Szeliga as its CMO, putting her at the helm of brand strategies and marketing plans for the company, a news release said. 

Szeliga previously worked for Provide Commerce, where she was senior vice president and general manager of its ProFlowers brand. The role put her in charge of ecommerce business, new website improvement programs, new-to-world product innovations and innovative partnerships.

 "Laura's extensive experience in spearheading proven marketing strategies for food and retail industry front-runners demonstrates she is the right candidate to lead Papa Murphy's marketing strategy into the future," Papa Murphy's CEO Weldon Spangler, said in the release. 

Szeliga has also worked for Shari's Berries, TIMEX, Dean Foods, Kraft Foods, Kraft Foods International and The Gillette Company.

Papa Murphy's has more than 1,500 franchised and corporate-owned fresh pizza stores in 39 states, Canada and U the ited Arab Emirates. 
 


Topics: Business Strategy and Profitability, Marketing / Branding / Promotion


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