Persona Wood Fired Pizzeria signs Dallas franchise agreement

Oct. 8, 2015

Persona Wood Fired Pizzeria announced it has signed an area development agreement with Dallas, Texas-based 4Slices LLC to open as many as three Persona Pizzeria restaurants in the Dallas/Fort Worth Metroplex in early 2016. One hundred days after its opening in Santa Barbara, California, Persona Wood Fired Pizzeria became that city’s top-rated fast casual restaurant, according to a company press release. The eatery allows diners to design their own pizza using any combination of 30-plus toppings, and then bakes the pizza in 90 seconds in an Italian “Marra Forni” wood fired oven. Persona Pizzeria was co-founded by World Pizza Champion and certified Italian pizzaiolo Glenn Cybulski and Joseph Baumel

"Family is at the heart of Persona Wood Fired Pizza,” said Baumel. "There’s something for everyone at Persona, kids and adults alike. The family appeal of Persona Pizzeria extends to franchisees as well — our new development partner in Dallas/Fort Worth, 4Slices, is a partnership of family members who understand the incredible opportunity in our concept. We’re excited to be working with them to bring Persona Wood Fired Pizzeria to the Dallas/Fort Worth area, one of the best culinary regions in America."

Cybulski, Persona Pizzeria’s executive chef, was trained at the renowned Scuola Italiana Pizzaioli and earned the title of "World Pizza Champion" at the Citta Di Napoli world pizza competition in Naples, Italy, the release stated. He has won more than 100 culinary awards.

"All of our ingredients are fresh," Cybulski said. "The meatball and sauce recipes have won double gold medals. Our Chipotle Chicken specialty pizza won ‘Best Pizza in North America’ at the world pizza championship."

Persona Pizzeria has 12 locations in development nationwide, the release stated. In addition to Dallas, the company is also expanding to Houston and Columbia, South Carolina. 


Topics: Food & Beverage, Franchising & Growth


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