News

PETA targets pizza with negative and racy ad

September 28, 2004

The Associated Press: PITTSBURGH — Fox Sports Net in Pittsburgh won't be running a racy ad produced by the People for Ethical Treatment of Animals, which argues that eating meat and pizza clogs arteries leading to the heart — as well as other organs.

Dwight McCune, the network's general sales manager, said the network debated about a week before rejecting what PETA calls its "Impotence Ad."

In the ad, which mimics a pornographic movie, two scantily clad women try to seduce a meat-eating pizza deliveryman who brings them a pizza with "extra sausage." They have better luck with a vegetarian delivery driver who brings them a pizza topped with zucchini.

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