Pizza chains do a little dance, make a little dough

July 12, 2005

The Journal Gazette: Two Ft. Wayne, Ind., pizza stores are drawing customers by having staffers dance curbside in front of their buildings.

For some time now, drivers using the city's State Boulevard have watched the moves of the Little Caesar's "Caesar Man" mascot on the north side of the street, while a Pizza Hut employee wearing a pizza-slice costume entertains southbound drivers.

The stunts promote $5 large pizzas selling at each outlet.

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Topics: Little Caesars, Marketing, Pizza Hut

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