Pizza Hut adds field marketing partner
InnerWorkings Inc., a marketing supply chain company, announced that it signed a new multi-year agreement with Pizza Hut. According to a news release, under the new agreement, InnerWorkings will power point-of-purchase and printed marketing materials for Pizza Hut, while providing visibility into its marketing operations and creating efficiencies across its many lines of business.
Additionally, Pizza Hut and InnerWorkings will create a centralized marketing production hub to provide more consistency across the system.
As part of this relationship, Pizza Hut will access InnerWorkings’ global technology platform to streamline marketing operations and enable turnkey purchasing, production, and delivery of marketing materials across the chain’s more than 6,300 locations, the release said.