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Pizza Hut and Circuit City pair up for pizza and TV promo

November 15, 2004

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AdWeek: Circuit City and Pizza Hut have partnered for a new online, in-store and direct-mail holiday promotional campaign.

The effort incorporates the company's "Just what I needed" tagline and grants Pizza Hut delivery customers a coupon for $5 off any $25 purchase at Circuit City. The promotion also allows consumers to enter a contest for a year's supply of pizza and a high-definition television.

"We are looking forward to working with Circuit City on this new promotion and are excited to add another leading retailer as a new client," said Yvonne Furth, president and chief operating officer of Draft Chicago, in a statement. "We're hitting the ground running, having already initiated research and developed strategy that should result in a very successful promotion. We're looking forward to developing many more."

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