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Pizza Hut announces results of gift card survey
November 20, 2007
DALLAS — Pizza Hut has announced the results of a national online survey it commissioned that shows 70 percent of surveyed consumers rated restaurants as the top place they prefer to receive gift cards.This choice rated higher than department stores (59 percent), clothing stores (49 percent) and electronic stores (38 percent).
Survey results confirmed that gift cards are acceptable gifts and people feel comfortable receiving gift cards for any occasion even though they know the dollar amount that was spent on the gift. Ninety-seven percent of consumers surveyed said they like or love to receive gift cards. Ninety-percent of respondents said it doesn't bother them to know the amount the giver spent.
Other survey highlights include:
- 72 percent of consumers surveyed said gift cards are convenient. Easy (65 percent), practical (64percent) and useful (63 percent) also ranked high as attributes of gift cards.
- For casual-dining restaurants, consumers want to receive an average of nearly $40 on a gift card. Consumers responded that the top amounts to receive on a casual-dining gift card included $21-$25 (36 percent) and $41-$50 (33 percent).
- Ninety-five percent of consumers surveyed said gift cards are good gifts for any occasion.
The survey was conducted online with 1,000 consumers over age 18 in the United States to determine consumer preferences and attitudes on gift cards going into the 2007 holiday season.
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