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Pizza Hut continues foray into the gaming world
October 26, 2009
Pizza Hut is further pursing its strategy for exposure in the gaming world stateside. Earlier this month, sources announced the company's cameo in Japan'sPhantasy Star Portable 2. Now Pizza Hut is collaborating with Sega to promote Jamo! Safari for Wii and DS, according to UK trade publication, MCV.
From MCV:
The publisher has prepared 850,000 Jambo! Safari-themed Pizza Hut menus, packed with 15 pages of puzzles, artwork, world searches, competitions and more. The company has also signed up with National Geographic Kids on a half price subscriptions offer.'(Pizza Hut was) very enthusiastic about Jambo! Safari and receptive to the way it educates children about wild animals,' said Sega's PR and marketing executive Kate Billingham.'It's a family-fun title that appeals to people young and old, which fitted in well with Pizza Hut's own customer targeting.'
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