
May 27, 2026
Pizza Hut has launched its Crispy Parm Pan Pizza, a nationwide menu addition aimed at appealing to both crust enthusiasts and those who typically discard it, according to a press release.
The offering builds on the company's signature Original Pan Pizza by baking crispy parmesan cheese into the outer crust and adding extra cheese across the entire pizza. The medium, one-topping pizza is available at participating locations starting at $10.
According to company data, nearly 19% of consumers skip eating the crust altogether. In response, Pizza Hut is launching a promotional campaign titled "For the Love of Hut Crust," which invites consumers to share their crust preferences on Instagram or TikTok for a chance to win free pizza for a year.
Melissa Friebe, chief marketing Officer at Pizza Hut, said the company expects the menu item to win over skeptical consumers.
"Crust has always been at the heart of what makes Pizza Hut iconic. With its bold, parmesan baked edge, we are confident the Crispy Parm Pan Pizza is a crust that can change minds and turn everyone into a crust lover," Friebe said in the release. "As we continue to build our Hut Crust platform, 'For the Love of Hut Crust' celebrates crust lovers everywhere, from lifelong fans to new converts discovering what they've been missing."
The Crispy Parm Pan Pizza can be ordered through the Pizza Hut mobile app, online or at participating restaurant locations.
Pizza Hut has nearly 20,000 restaurants in more than 110 markets and territories.