Pizza Hut gets product placement on 'Three Wishes' show

November 13, 2005

AdWeek: The Nov. 11 episode of NBC's "Three Wishes" saw Pizza Hut land a highly visible product placement by helping a 13-year-old Ohio girl achieve her goal of building a library in her hometown. Pizza Hut's role in the show was to further its long-running Book It! Reading Incentive Program, on which it has spent $290 million since 1985.