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Pizza Hut India strategy to include bundled meals

January 16, 2006

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The Economic Times:Pizza Hut in India plans to shift its focus from pizzas to complete meals in 2006. "The core focus of the repositioning is to present Pizza Hut as a destination for occasions such as birthdays, promotions and any such event that calls for a treat," said Arvind Mediratta, chief marketing officer of Yum Restaurants International on the Indian subcontinent.

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