News

Pizza Hut launches 3Cheese Stuffed Crust

April 24, 2005

DALLAS — Ten years after introducing its highly successful Stuffed Crust Pizza, Pizza Hut is rolling out a 3Cheese Stuffed Crust Pizza.

According to a news release, the new pizza boasts a blend of three cheeses baked into the crust. Charge for a one-topping large version of the new pie is $10.99.

Pizza Hut said its consumer market research revealed that 75 percent of consumers prefer at least two cheeses on pizza.

"The popularity of our Stuffed Crust Pizza is proof that we're delivering what our customers want," said Tom James, chief marketing officer. "This new 3Cheese Stuffed Crust Pizza has been popular in test markets ... ."

Earlier this year, the chain launched its Dippin' Strips Pizza, while last year it rolled out one of its biggest new product hits ever, the 4forALL.