Pizza Hut launches search for VP of Pizza
February 21, 2007
DALLAS –
Pizza Hut wants customers to express their passion for its pies as part of its new VP of Pizza contest.
According to a news release, the contest centers on Pizza Hut fans posting on the Web homemade videos detailing how much they love the chain's pizza. A panel of judges will choose three finalists, followed by a nationwide consumer vote to elect the Honorary VP of Pizza in April.
Entries will be judged based on originality, creativity and public appeal. Videos may feature contestants painting the roof of their house red, creating an original ode, rap or short movie for Pizza Hut or decorating their room with Pizza Hut memorabilia.
The new Veep receives a $25,000 "salary," use of a "company car" during a three-month victory tour and free pizza for a year. Interested candidates can log on to pizzahut.com/vpofpizza to learn how to submit a short video that demonstrates their pizza passion.
"We have some of the most passionate pizza fans in the world," said Bill Ogle, Pizza Hut chief marketing officer. "We want to find the top candidate among pizza fans and reward that person as our VP of Pizza. We think a true pizza lover makes the best spokesperson for Pizza Hut — America's Favorite Pizza."