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Pizza Hut marketing misses the mark, blogger says
June 21, 2009
MarketingWeek (U.K.): Pizza Hut should stop worrying about changing its name and start concentrating on marketing the things that matter, a British marketing expert says. The company needs to push its natural ingredients so parents can feel great taking their kids somewhere they can trust.
Pizza Hut has issued a statement saying that, despite media reports, it has no plans to change its name to "The Hut."
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