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Pizza Hut menu transitions to all-natural ingredients

January 11, 2009

DALLAS -- Pizza Hut is launching the first stage in a menu-wide transition to pizzas made entirely from natural ingredients, available nationally beginning Jan. 11. The new pizzas will be free from artificial preservatives, colors and flavors.
 
Pizza Hut's new ingredients include all-natural sauce from vine-ripened tomatoes with no high-fructose corn syrup; all-natural pepperoni with no artificial preservatives, no nitrites or nitrates added; all-natural Italian sausage with no artificial colors, flavors or preservatives and 100 percent real beef with no fillers. Pizza Hut customers will promote the company's efforts with a new signature red Pizza Hut pizza box made from 40 percent recycled materials that will debut across the country today.
 
Pizza Hut's migration toward real ingredients began in 2008 when it introduced The Natural, a pizza with all-natural ingredients, for a limited time in select markets. The test of The Natural was so successful that the company decided to extend The Natural's premise across its entire pizza line. The Natural features a multi-grain crust with eight grams of whole grains per slice topped with an all-natural sauce made from vine-ripened tomatoes and all-natural mozzarella cheese.
 
Read also, Pizza Hut unveils The Natural.

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