News

Pizza Hut mobile campaign draws 2,000 opt-ins

August 24, 2009

Pizza Hut has been making a lot of headlines in the mobile space lately.

 

Last month the company created a unique mobile ordering experience for its customers via an application that breaks traditional application boundaries.

 

The fast-food chain launched an iPhone application that lets users order menu items from their phone. The application also serves as a source of entertainment for hungry customers waiting for their food delivery.

 

Pizza Hut also ran promotions on Alltel Perks.

 

Last year Pizza Hut broke its first mobile customer promotion with the launch of the "Snap for Rewards" campaign for the Chinese market in Asia.

 

The Dallas-based pizza chain let consumers use their mobile phones to take snapshots of MyClick-enabled images printed on Pizza Hut promotional materials for discounts and prizes. It used the MyClick Media's mobile marketing platform.

 

Also, Pizza Hut was the first pizza chain to offer both text messaging and mobile Web ordering options on a nationwide basis.

 

"I had introduced mobile text advertising to the agency handling metro New Orleans Pizza Huts several months ago," said Karla Teal, account executive at Cox Media, New Orleans. "The agency worked hard over those months to get the client on board with this new media opportunity. The client finally embraced it and even agreed to a sweepstakes that featured a free pizza a month for a year."

 

"With a strong response and double-opt-in rate, the client is very excited about the results and is strategizing about the next steps to keep the campaign moving," she said.