Technology
Pizza Hut teams with Contentsquare to boost digital customer experience
August 6, 2021
Pizza Hut is leveraging Contentsquare's customer behavior capabilities to discover how consumers interact with certain areas of their website in the quest to improve the digital customer experience.
Contentsquare provides digital experience analytics, and since deploying its platform the digital ventures team at Pizza Hut has already identified several opportunities to drive experimentation, tailor personalization and optimize customer journeys, according to a press release.
Given changes made due to the analytics data, Pizza Hut anticipates an annualized uplift of $7.8 million, according to the release.
"Contentsquare allows us to understand our customers at a much more detailed level. It also empowers our analytics team to quickly test and validate new changes and ideas, creating the best possible customer experience for all of our audiences," Tristan Burns, global head of analytics at Pizza Hut, said in the release.
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