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Pizza Hut to launch Cheesy Bites Pizza on Super Bowl Sunday

January 19, 2006

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Adweek.com: Jessica Simpson and the Muppets will appear in Super Bowl pre-game commercials for Pizza Hut as part of a $50 million campaign to tout its new Cheesy Bites Pizza.

The campaign includes a promotional offer of an $11.99 one-topping pizza with 28 cheese-filled, bite-size pieces replacing the traditional crust.

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