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Pizza Hut to launch Spanish-language pasta ads
June 29, 2008
DALLAS — Pizza Hut will begin a new Spanish language advertising campaign for Tuscani Pastas featuring real people captured on hidden cameras.
The new spot, titled "Cooking Show," was shot in Mexico City, where people on the street were invited to a taping of the new cooking show "Cocina Tuscani." After watching the chef prepare his specialty pasta dishes, the audience sampled the two pasta styles — Meaty Marinara and Creamy Chicken Alfredo.
After sampling, the participants learned that the pastas were prepared by Pizza Hut.
The ads were modeled after the English-language ads for Tuscani Pastas, which featured real people being surprised to learn that their pasta meal at the grand opening of a restaurant was delivered by Pizza Hut. The Spanish-language spots were created by Dieste Harmel and Partners and will begin airing nationally June 29, 2008.
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