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Pizza Hut's BOOK IT! to host national bedtime story
November 12, 2007
DALLAS — Pizza Hut's BOOK IT! program has enlisted children's author and actor John Lithgow to read a bedtime story to families across the country Nov. 13 at 5 p.m. EST on www.bookitprogram.com.
Pizza Hut established the BOOK IT! National Reading Incentive Program in 1985 to motivate children to read more and help them develop a lifelong love of reading. BOOK IT! is a six-month program for students in kindergarten through sixth grade.
A 2007 survey conducted by the BOOK IT! program revealed that nearly half of all American parents (48 percent of those responding to the survey) do not have a nightly tradition of reading to their kids before bed. The goal of "America's Biggest Bedtime Story" is to encourage more families to read together for at least 20 minutes every night.
According to a 2003 study by Cathy Collins Block, professor at Texas Christian University School of Education, student achievement is significantly bolstered by just 20 extra minutes of reading each day.
Lithgow, who has authored seven "New York Times" best-selling children's books, has long been an advocate of reading and the BOOK IT! program. During "America's Biggest Bedtime Story," Lithgow will read his book "The Remarkable Farkle McBride," the story of a young boy who learns the power of perseverance during his musical journey.
Readers interested in participating should visitwww.bookitprogram.comNov. 13 to watch the bedtime story reading with John Lithgow beginning at 5 p.m. EST and available for viewing throughout the night. In addition to the video of the bedtime story, parents can download tips on encouraging literacy at home, a certificate of participation in the program and a bedtime contract to encourage nightly reading as a family.
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