Pizza Hut's Cheesy Bites Pizza returns for Super Bowl

DALLAS — Pizza Hut is bringing back its record-selling Cheesy Bites Pizza to spur sales on Super Bowl Sunday.

 

According to a news release, Jessica Simpson will return as the "pullable, poppable" pizza's pitchwoman. It was introduced last February and went on to become the chain's most successful new product introduction.

 

On game day, Pizza Hut will air two new ads trumpeting Cheesy Bite's return. The chain hopes running commercials earlier in the day will encourage customers to order it online ahead of game time.

 

Those who see the commercial also can look for a hidden code in both ads for a chance to win prizes such as a new car, an entertainment package or pizza for a year. Once the code is spotted in the ad, viewers use their cell phones to text the code to "THEHUT" (843488) and they'll be entered for a chance to win.

 

Cheesy Bites Pizza is available for a limited time beginning Jan. 29, and sells for $11.99 with one topping.