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Pizza Hut's new ad agency to be social-media savvy
October 4, 2009
Last week, advertising agency BBDO Worldwide withdrew fromPizza Hut'sreview of its practices. BBDO had been Pizza Hut's agency for the last 22 years and had been subjected to several such reviews, where an agency must justify its past strategies. Now five agencies - most of them New York-based - are competing for the company's business.
Brian Niccol, Pizza Hut's CMO of two years, is leading the reviews, according to a story inAdvertising Age. And he's looking for something specific.
From Advertising Age:
"Pizza Hut … is looking for a shop that isn't solely creative, but that has the analytics capabilities to elevate the chain's marketing efforts beyond catchy TV ads to target and connect with Pizza Hut customers in novel ways beyond the boob tube," the report says.
The company may be ordering up more in the way of social media: Under Niccol, Pizza Hut built industry-first ordering platforms for the iPhone and Facebook and sought a "Twintern" to communicate via social media.
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