News

Pizza Hut's video game debut

October 13, 2009

Pizza Hut has signed a deal with Sega to bring pizza-themed equipment to Japan's Phantasy Star Portable 2.

 

Not only does the promotion offer players a chance to decorate their in-game living spaces with Pizza Hut's amorphous Japanese spokesblob "Cheese-Kun," players are also able to equip themselves with a shield and sword that resemble a cardboard pizza box and steaming metal pizza pan, respectively.