News
Pizza may be Cupid's favorite food
February 11, 2008
TORONTO - According to the folks at Canadian chain Pizza Pizza, Valentine's Day and pizza may be the perfect match.
Many of the toppings and sauces on a pizza are known to have aphrodisiac properties that stimulate the senses and kindle amorous sparks, the company says. Mushrooms, red peppers, green chiles, onions and tomatoes are among the more common aphrodisiacal ingredients found on a pizza, and even cheese is reputed to be among the foods that provide a romantic rush.
"Our in-store sales and deliveries are very brisk on Valentine's Day," said Pat Finelli, chief marketing officer for Pizza Pizza. "People are more interested in sharing a bottle of wine over a dinner of gourmet pizza, salad and shrimp, delivered to their home for a more intimate setting than a crowded restaurant with a fixed menu."
In a 2007 survey conducted by the communications company Telecom Italia, 21 percent of Italian women participating in the poll listed cheese as their favorite aphrodisiac, ranking it second to salami. And the famous lover, Casanova, once remarked cheese and red wine had aphrodisiacal properties that "can restore an old love and ripen a new one."
Related Media
Subscribe
Get the latest news and resources from Pizza Marketplace.
