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Pizza Patrón issues 'Pizza Pesos'
January 7, 2009
DALLAS -- Latino pizza brand Pizza Patròn has begun distribution of its new Pizza Peso in Dallas/Ft Worth, home of the concept. The Pizza Peso is a $1 coupon, good towards any pizza purchase, that resembles Mexican currency.
Pizza Patròn has partnered with DolEx Dollar Express and its Telemundo-inspired in-store Digital Network to advertise and distribute the Pizza Pesos. DolEx will be giving Pizza Pesos to its customers at each of its more than 70 Dallas/Ft Worth branches with every transaction, or upon request.
The campaign includes rotating television spots on the DolEx's new in-store video network and is slated to run through February 2009.
Read also, Pizza Patrón taking pesos for pies.
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