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Pizza Patron adds smaller 'Amigo Pizza' to menu
January 28, 2009
DALLAS -- Latino pizzeria brand Pizza Patron rolled out its new 12-inch Amigo Pizza in all of its restaurants nationwide, the company has announced. The launch marks the first time in its 23-year history that the company has offered a size other than its 15-inch pizza.
The Amigo Pizza was launched under the banner "Un Amigo para Todos" (an Amigo for everyone) with a campaign featuring three distinct "Choose Your Amigo" value options - one-topping pizzas for $4, two- or three-topping pizzas for $5 and specialty pizzas for $6.
"Our customer base has been hit particularly hard by the current economic conditions, often forcing a choice between filling the gas tank or treating the family to pizza," said Andrew Gamm, director of brand development for Pizza Patron. "The addition of Amigo Pizzas to the menu helps us reinforce our commitment of keeping 'Mas Pizza' for 'Menos Dinero' accessible to as many people as possible."
Pizza Patron is marketing the new product utilizing point-of-sale displays and targeted direct-to-home advertising in the neighborhoods surrounding each store. The launch also promotes a Three Amigos Meal Deal which includes three one-topping Amigo Pizzas, a five-piece order of BreadStix and a 2-liter Pepsi product for $15.
Read also, Pizza Patron sees jump in Q4 comps.
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