Pizza Patron named American Airlines Center's exclusive pizza vendor
December 2, 2008
DALLAS -- Latino pizza brand Pizza Patron has executed an agreement with the American Airlines Center to become the venue's exclusive pizza vendor. The company will operate six concession outlets on the upper and lower levels of the arena concourse.
The American Airlines Center is home to the Dallas Mavericks basketball team and the Dallas Stars hockey team.
Included in the deal are visual assets throughout the building, including concourse signage, logo positioning on the 360-degree Digital Ring and on the Tri-vision scoreboards located at the north and south ends of the arena. Plans are also in the works to sell pizzas from the aisles during events.